Crowdfunding Facebook Groups: What To Look Out For

Facebook may seem like it’s aging out, but you’d be surprised how much leverage the platform still has when it comes to fundraising.

Crowdfunding is a way of raising money to finance projects and businesses. It enables fundraisers to collect money from a large number of people via online platforms. Crowdfunding is most often used by startup companies or growing businesses as a way of accessing alternative funds.

Facebook is a great social media platform to harness other people’s money (OPM) for investing in real estate syndications, or whatever else you may be interested in. Facebook groups are increasingly popular for crowdfunding, and can be a great option to get started with your real estate syndication fund.



Advantages of Crowdfunding Facebook Groups

First, Facebook is an excellent space to access a large community of potential investors. When you focus on Facebook, you’re reaching an audience that spans generations, meaning you can influence investors from a variety of different backgrounds and age groups. When you give your deal visibility to a large community of potential investors, you’re opening yourself up to success!

Plus, Facebook is super accessible. You’ll be able to reach groups of people who may not normally be looking for real estate deals. And you’ll have the opportunity to communicate directly with investors. You can build relationships that are meaningful and help your potential investors get to know you. This is also a great way to begin developing a substantive relationship with prospective investors for future Rule 506(b) exempt offerings.

Facebook also provides a source for funding that has relatively low barriers to entry. With just a few clicks of your mouse, you can now connect with real estate agents, brokers, and other investors from all over the world. No more expensive plane tickets or hotel stays required! Plus, with Facebook's user-friendly interface, you can easily stay up-to-date on the latest market trends and investment opportunities. So why waste your time and money on traditional methods of networking when you can just hop on Facebook and start building your real estate empire today?


Risks and Drawbacks of Crowdfunding Facebook Groups

Crowdfunding on Facebook can be an effective way to raise money for a cause or project, but it does come with some risks that should be considered before launching a campaign. Here are a few potential risks associated with crowdfunding on Facebook:

  • Scams and fraud: Unfortunately, there are people who use crowdfunding platforms to scam others out of money. Crowdfunding on Facebook is no exception. Fraudulent campaigns can be created by individuals posing as legitimate causes or organizations, and donors may not always have the means to verify the authenticity of the campaign. It's important to be cautious and do research before donating to any campaign on Facebook.

  • Payment processing issues: Crowdfunding campaigns on Facebook often rely on third-party payment processors to handle transactions. If the payment processing system fails or experiences issues, it can lead to delays in receiving funds or even loss of funds altogether. It's important to carefully review the terms and conditions of any payment processor being used and have contingency plans in place in case issues arise.

  • Legal issues (that’s what we’re here for though!): Crowdfunding campaigns may unintentionally violate laws or regulations, such as tax laws or securities laws. It's important to consult with a legal professional before launching a crowdfunding campaign on Facebook to ensure that all legal requirements are met.

  • Reputation damage: If a crowdfunding campaign is not successful, it can damage the reputation of the cause or organization being supported. Additionally, if a campaign is found to be fraudulent or misleading, it can damage the reputation of the campaign creator and result in negative publicity.


Tips for Navigating Crowdfunding Facebook Groups

First, if you’re going to use Facebook as a source of funds for your real estate syndication, do your research! And if you don’t have the time, work with a trusted advisor to make sure you’re not going to find yourself in hot water down the line. Be sure to accurately check the identities of anyone asking to join your group or contribute to your campaign. There are lots of bad actors on the internet, and you don’t want to get pulled into any kind of scam. 

Check for red flags and warning signs. It's important to verify potential investors' backgrounds and qualifications before accepting their investment. Investors who are not transparent about their intentions or who are difficult to communicate with may not be a good fit for a real estate syndication. It's important to have open and clear communication channels with all investors.

Similarly, investors who have unrealistic expectations about the returns or timeline of a real estate syndication may not fully understand the risks involved. It's important to be transparent about the potential risks and returns of the syndication and to set realistic expectations. If they are overly aggressive or pushy, they may not be a good fit for a real estate syndication. It's important to have a good working relationship with all investors and to ensure that all parties are on the same page.

Overall, it's important to be diligent and thorough when sourcing funds for a real estate syndication on Facebook. By being aware of these red flags and warning signs, you can minimize the risk of working with unsuitable investors and ensure the success of your syndication.


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This blog post is intended to provide general information and should not be construed as, and does not constitute legal advice on any specific matter, nor does this message create an attorney-client relationship with Premier Law Group.

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